BAPE® ANNOUNCES BAPE® X SPOTIFY X SYNA CAPSULE COLLECTION, BY CENTRAL CEE AS CREATIVE DIRECTOR
Spotify and BAPE® today share full details of the BAPE® x SPOTIFY x SYNA capsule collection led by Central Cee as Creative Director. This three-way collaboration marks the next chapter of Spotify’s partnership with BAPE®, with the collection rolling out from November 25th across global selected BAPE STORE® locations, BAPE® and SYNA online.
The capsule uses BAPE® product as the canvas for Central Cee’s design vision through SYNA. The camo detail represents simplicity and there are nods to iconic silhouettes and moments that have helped shape the collection and inspiration behind it.
With music at the core of the creative process, each piece connects back to a song idea that shaped mood, silhouette, colour and detail. Select labels and care tags include discreet links that point fans to listen to a Central Cee curated playlist on Spotify, which updates through launch.
This collection takes inspiration from the iconic purple BAPE® hoodie, a piece that became a cultural reference point in hip-hop fashion. The purple color story runs through key designs, reinterpreted with a modern edge. As Creative Director, Central Cee nods to that breakthrough in hip hop fashion culture while bringing his own perspective through SYNA.
Highlights include a puffer with a purple option that nods to a BAPE® colourway Central Cee has long admired; a “Synning BAPE” graphic tee that reimagines one of the brand’s most recognisable designs through the SYNA lens; and a football jersey that reflects Cench’s lifelong love of the game and was an instant classic.
BABY MILO® takes on different looks, each with its own story to tell. Whether it’s a London-inspired moment, capturing the essence of youth culture and city life, or sporting the iconic Shark Hoodie, one of BAPE®’s most recognizable designs reimagined through SYNA’s unique lens, every detail is crafted with purpose.
"I'm lucky to have creative friends and my manager who all give me input with these things. With their help I felt confident I could creative direct this three way collab between BAPE® x SPOTIFY x SYNA. I'm looking forward to seeing people out in the world wearing the pieces,” said Central Cee.
“We build partnerships that add real value to fans and are authentic to the artist,” said Marc Hazan, Senior Vice President, Marketing and Partnerships, Spotify. “With BAPE® and SYNA, we aligned on a shared vision, creating the platform for Central Cee to lead. The result is a statement capsule collection.”
“This partnership marks an exciting new chapter for BAPE® as we deepen our relationship with Spotify through this three-way co-creation with Central Cee. Together, we’re blending the worlds of music, fashion, and culture to celebrate fearless expression,” said BAPE® CEO Mahmoud el Salahy.
The BAPE® x SPOTIFY x SYNA by Central Cee collection is set to drop starting November 25th at EU.BAPE.COM.