Our Cookies Policy

Thank you for visiting our Website. This Cookies policy (“Cookies Policy”) explains the information that we will collect from you, how we will use this information, the safety measures we have adopted in order to protect this information, and options to check, amend and/or restrict our use of this information. This Cookies Policy is part of the Terms and Conditions that are applicable to this Website. All users of this Website shall be bound by this Cookies Policy.


I. What is a Cookie?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree (“Cookies”). Cookies contain information that is transferred to your computer's hard drive. Every time when you visit our Website, your web browser will send these Cookies to us, so that we can provide you with a more personalised user experience, thereby better matching your interests or your preference settings, or giving you more convenience when subscribing our services. If you do not want your system to retain a Cookie, you may set to disable it in your browser.


II. What information do we collect? How do we use this information?

1. Our Website and emails use Cookies for various purposes, in order to provide you with more convenient services and improve your user experience. We also use other automatic collection methods for authentication of the information related to the visitors of our Website, such as IP addresses, browsers, language preferences and the computer identification codes. The information that is collected by using these tools helps us to provide better customer services, improve our products supply, and detect any potential inappropriate use or fraud.

2. We use the following cookies:

(a) Strictly necessary cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of e-billing services.

(b) Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

(c) Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

(d) Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

3. The Cookies we use have the following purposes:

(a) operate and record the products that you put into your “shopping cart” each time you use our Website;

(b) allow you to access our Website safely, without the need to keep logging in to the service;

(c) record your previous operations when you are directed back to a page during the same session period;

(d) analyse and improve the functions and design of our Website, advertisements and emails;

(e) calculate the number of responses to our advertisements, in order to improve their effectiveness;

(f) measure and calculate the errors on our Website, in order to reduce the number of complaints about our services and management;

(g) record the preference settings that you chose during your previous visits to our Website, such as the country/region, language, your interests and our Website’s outlook;

(h) record our answers to your questions at our Website;

(i) check if a specific service has been provided to you;

(j) provide the relevant information so that an optional service can be used normally;

(k) BAPE may post advertisements on the Website according to your browsing history on our products and services;

(l) BAPE may customise the emails and other direct marketing mail that is sent to you;

(m) our advertising partners may post advertisements on other websites in their own advertising network according to your browsing history on our products and services; and

(n) we can restrict the number of advertisements displayed to you, and can meanwhile evaluate the effectiveness of our advertising and promotional activities.

4. These Cookies can be saved and accessed by BAPE and/or our business partners. Please note that our third party business partners (including, for example, advertising networks and providers of external services like web traffic analysis and retargeting advertisement services) may also have access and use such Cookies which are likely to be analytical/performance cookies or targeting cookies.


III. What will happen if the use of Cookies is disabled when shopping at BAPE?

If you prohibit or delete the Cookies, we may not be able to restore any of the preference settings or custom settings that you have previously specified, and which may restrict us from providing you with the personalised online experience.

Here is the way to change the settings of the following browsers:

  1. Google Chrome
  2. Mozilla Firefox
  3. Internet Explorer
  4. Safari

You can block Cookies by activating the setting on your browser that allows you to refuse the setting of all or some Cookies. However, if you use your browser settings to block all Cookies (including essential Cookies) you may not be able to access all or parts of our Website.


IV. Storage of Personal Information

Unless otherwise contrary to the relevant statutory or regulatory requirement, the information collected from Cookies will be stored up till the time when the original purposes of such collection are fulfilled.


V. Changes to our Cookies Policy

We may amend this Cookies Policy from time to time. In case of any amendment, we shall post the amended and updated version at this Website as notification and you are invited to revisit this Website regularly to keep informed of the latest Terms and Conditions. You acknowledge that such a notification is deemed to be a sufficient notice. If you continue to use the products or the services of this Website after such amendments, you shall be deemed to agree and be bound by such amendments.